Creative Rationale
Make the product top of mind. Make it the talk of the town and most of all own the category.
This is the sort of campaigns that people would spend time with.
They would share it, tweet about it and spoof it. Eventually, people will start generating their own words.
It’s light-hearted, visually delicious and the sky is the limit in terms of companionability. It works at every touch point, on every occasion and it’s highly contextual.
& most of all It highlights the premiumness of the product.
Real photos of the promotion campaign
TVC