The headline is “اقلبها كاريه Eglebha KARE”.
Literally meaning “Turn it to KARE”.
The tone of voice used is aligned with KARE’s brand personality.
Funky, Free, Fresh, Creative, Hip, Absolutely mad…
MAIN VISUALS
The concept is to turn everything (Life, house, style…) into KARE.
We are mainly talking to newly weds, young couples and people with the “joie de vivre”, funky & creative attitude, who are detail oriented and who are starting a new chapter in their life /or who want to reflect their personality in their suroundings.
Based on new beginnings, a colorful vase coming out of the old one, such as a butterfly coming out of its cocoon.
Or, a snake shedding skin.
Visuals with many elements would be used for leaflets, Press and Magazine ads to avoid confusing.
Outdoors
We can use the visuals for OOH as is
Or, taking the same concept “turn it to KARE” further and differentiate the brand with creative executions
An old ad, being torn
ROTATING BOARD
Based on the same concept, rotating boards are a perfect medium to reflect the campaign idea
LEAFLET
Turn the page to “turn it to KARE”.
Using a leaflet to reflect the concept.
